Key Responsibilities:

• .Develop, implement, and manage social media strategies to enhance brand presence and engagement across various platforms (Instagram, Facebook, Twitter, YouTube, TikTok, etc.).
• Create and curate engaging, original content (text, image, video) to promote the brand, products, and services.
• Monitor social media channels, respond to audience inquiries, and engage with followers to foster community and build relationships.
• Analyze social media metrics and generate reports to assess campaign performance, reach, and engagement; optimize content based on insights.
• Collaborate with marketing, design, and content teams to create cohesive campaigns that align with brand objectives.
• Stay updated on trends and best practices in social media and digital marketing to keep the brand at the forefront of the industry.
• Plan and schedule content, including posts, stories, and ads, ensuring a consistent and timely presence across all platforms.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and content creation, with a strong portfolio demonstrating successful campaigns.
• Expertise in social media platforms, advertising tools (Facebook Ads, Instagram Ads, etc.), and analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.).
• Strong copywriting, editing, and content creation skills for social media.
• Experience in influencer marketing, brand partnerships, or community management is a plus.
• Excellent communication, organizational, and problem-solving skills.
• Ability to work collaboratively with creative and marketing teams.